13 Nutrition
This project focused on promoting 13 Nutrition’s supplements to South African runners and performance-driven athletes while supporting key sales moments such as Black Friday. Working as a designer at FMG Digital, I led the visual direction and creative execution, developing a bold, sharp, and clean aesthetic that communicated product purity, quality, and performance through motion-led design and product-focused visuals.
Year
2025
Role
Lead Designer & Art Direction at FMG Digital
Client
13 Nutrition
Service
Meta Ads
Location
South Africa
This project focused on refreshing Union Investment’s internal communications to improve employee engagement across digital and physical touchpoints. Working as a Junior Art Director at FRASER, I contributed to concept development and visual execution across digital out-of-home, the company’s internal social platform, and internal events, exploring ways to brighten the brand’s communication while remaining consistent with existing brand guidelines.
