Campaign Holiday Heros
This project focused on launching a multi-channel campaign for Holiday Heroes, highlighting how its AI-driven platform curates personalised travel experiences based on user preferences. Working as a Junior Art Director at FRASER, I contributed to the concept development and design execution across cinema, TV, and digital extensions of the campaign.
Year
2024
Role
Junior Art Director at FRASER
Client
Holiday Heros
Service
360 Campaign
Location
Germany
This project focused on helping comdirect connect with a younger, culture-driven audience by positioning the brand beyond traditional banking marketing. Working as a Junior Art Director at FRASER, I supported the campaign through design execution and concept development, contributing to short-form content, billboard design, and visual assets that extended the collaboration across digital and physical touchpoints.
