New York Pizza GmbH
This project focused on bringing the New York Pizza GmbH brand to life across social media, OOH, and campaign activations during the Euros soccer tournament in Germany. While working at Fraser as the lead designer on the account, I had the opportunity to experiment and push the brand creatively. I contributed to monthly concept development and design, creating a strong visual identity that infused the brand with personality. One of my key contributions was incorporating the iconic Statue of Liberty into the visuals, helping the brand make this symbol its own and deepening audience connection.
Year
2024/2025
Role
Junior Art Director at FRASER
Client
New York Pizza GmbH
Service
Various
Location
Germany
his project focused on increasing shoe sales while building brand credibility during the Christmas period. Working as a designer at FMG Digital, I led the visual design and art direction, translating strategy into trustworthy, non–dropship-style creative to support sales performance.
