Adidas
This project focused on creating an exclusive brand experience for adiClub’s most loyal members through the Members Week Pro Pass event at adidas South Africa. Working as an Intern Art Director at Room Studios, I collaborated closely with the creative team from ideation through execution, contributing to concept development, spatial design for the event environment, and post-event photoshoot content that was later published across adidas social channels.
Year
2023
Role
Intern Art Director at Room Studios
Client
Adidas
Service
Various
Location
South Africa
This project focused on bringing the New York Pizza GmbH brand to life across social media, OOH, and campaign activations during the Euros soccer tournament in Germany. While working at Fraser as the lead designer on the account, I had the opportunity to experiment and push the brand creatively. I contributed to monthly concept development and design, creating a strong visual identity that infused the brand with personality. One of my key contributions was incorporating the iconic Statue of Liberty into the visuals, helping the brand make this symbol its own and deepening audience connection.
