BÜRGERAMT x Comdirect
This project focused on helping comdirect connect with a younger, culture-driven audience by positioning the brand beyond traditional banking marketing. Working as a Junior Art Director at FRASER, I supported the campaign through design execution and concept development, contributing to short-form content, billboard design, and visual assets that extended the collaboration across digital and physical touchpoints.
Year
2024/2025
Role
Junior Art Director at FRASER
Client
Comdirect
Service
Campaign
Location
Germany
This project focused on delivering large-scale, multi-channel campaign work for UBS across Personal Banking, Wealth Management, and Private Banking. Working as a designer at FRASER, I contributed to concept development from early stages through to design execution, producing assets across print, OOH/DOOH, social media, digital platforms, and PR channels. The work positioned UBS as a trusted partner in everyday financial decision-making and required adapting creative across German, French, Italian, and English, ensuring clarity, consistency, and cultural relevance across markets.
