UBS
This project focused on delivering large-scale, multi-channel campaign work for UBS across Personal Banking, Wealth Management, and Private Banking. Working as a designer at FRASER, I contributed to concept development from early stages through to design execution, producing assets across print, OOH/DOOH, social media, digital platforms, and PR channels. The work positioned UBS as a trusted partner in everyday financial decision-making and required adapting creative across German, French, Italian, and English, ensuring clarity, consistency, and cultural relevance across markets.
Year
2024/2025
Role
Junior Art Director at FRASER
Client
UBS
Service
Campaign
Location
Switzerland
This project focused on raising awareness around the urgent decline of Germany’s forests through a culture-led campaign for Aktion Baum. Working as a designer at FRASER, I contributed to the visual execution of the “Imagine” campaign, designing billboard and digital assets that used AI-generated imagery to provoke reflection and encourage real-world action. The campaign was recognised with a Media Award Night – Best Idea award.
