Campaign - Aktion Baum
This project focused on raising awareness around the urgent decline of Germany’s forests through a culture-led campaign for Aktion Baum. Working as a designer at FRASER, I contributed to the visual execution of the “Imagine” campaign, designing billboard and digital assets that used AI-generated imagery to provoke reflection and encourage real-world action. The campaign was recognised with a Media Award Night – Best Idea award.
Year
2024
Role
Junior Art Director at FRASER
Client
Aktion Baum
Service
Campiagn
Location
Germany
This project focused on creating an exclusive brand experience for adiClub’s most loyal members through the Members Week Pro Pass event at adidas South Africa. Working as an Intern Art Director at Room Studios, I collaborated closely with the creative team from ideation through execution, contributing to concept development, spatial design for the event environment, and post-event photoshoot content that was later published across adidas social channels.
