NOAC
The goal was to introduce NOAC’s new range while expanding its audience beyond existing customers. As a designer at FMG Digital, I led the visual direction for the launch, developing a soft, narrative-driven summer aesthetic inspired by fairy-tale references to create emotional resonance and brand differentiation.
Year
2025
Role
Lead Designer & Art Direction at FMG Digital
Client
NOAC
Service
Meta Ads
Location
South Africa
This project focused on promoting 13 Nutrition’s supplements to South African runners and performance-driven athletes while supporting key sales moments such as Black Friday. Working as a designer at FMG Digital, I led the visual direction and creative execution, developing a bold, sharp, and clean aesthetic that communicated product purity, quality, and performance through motion-led design and product-focused visuals.
