Petal & Post
This project focused on extending Petal & Post’s brand across multiple campaign directions, from Black Friday promotions to last-minute gifting and trend-led content. Working as a designer at FMG Digital, I translated the brand into soft, vibrant, and dainty visual executions, ensuring consistency across its iconic Rose Box, gifting moments, and seasonal trends while supporting sales performance.
Year
2025
Role
Lead Designer & Art Direction at FMG Digital
Client
Petal & Post
Service
Meta Ads
Location
South Africa
This project focused on launching a multi-channel campaign for Holiday Heroes, highlighting how its AI-driven platform curates personalised travel experiences based on user preferences. Working as a Junior Art Director at FRASER, I contributed to the concept development and design execution across cinema, TV, and digital extensions of the campaign.
